When I first stepped into the role of Social Media Manager and Recruitment Director for my sorority, I thought I was simply taking on a leadership position that would challenge me creatively. I wanted to design, plan, and collaborate, but I had no idea it would open the door to what I now see as my calling in digital marketing, branding, and creative strategy.

At first, I saw my role as a responsibility. Over time, it became an outlet, a space where design met emotion and storytelling met community. I began to realize that our sorority was more than a group of women. It was a brand built on shared values of sisterhood, empowerment, community, and confidence.

My creative process began with a question: How can we make people feel what our sisterhood represents? From there, I developed a cohesive feed plan that reflected those values through color, imagery, and tone. I worked on logo redesigns and graphic posters, curating content that balanced aesthetic cohesion with authenticity. Every post, layout, and design was intentional, created to reflect who we were: bold, confident, and connected.

When I stepped into the role of Recruitment Director, I began applying my skill in predicting upcoming trends to develop themes for our events. I would envision a theme and even imagine a corresponding T-shirt design, then collaborated with other sisters to make that vision tangible. For example, I created themes inspired by Ed Hardy’s revival and the Sex and the City era, merging nostalgia with a modern, empowering tone. Every choice reflected our chapter’s personality and created excitement and anticipation for recruitment.

Recruitment also required strategic leadership. I trained new sisters on how to recruit the type of women who aligned with our chapter’s values. I took time to understand each sister’s personality so I could pair them thoughtfully with potential new members, ensuring that interactions felt natural, engaging, and authentic. This personalized approach allowed us to maximize connection and showcase our chapter in the best light.

The results were extraordinary. Our Epsilon Sigma chapter was ranked second overall for social media engagement, reflecting our strong digital presence. On top of that, 96 percent of the girls ranked our chapter first for houses, a testament to our effective training, thoughtful pairing, and visually cohesive storytelling. These outcomes reminded me that even a seemingly small opportunity can be turned into something extraordinary when approached with creativity and intention.

Through this experience, I developed skills that extend far beyond social media. I learned about branding, visual communication, project management, audience analysis, trend forecasting, and team leadership. I discovered how to translate emotion into design and strategy into measurable results. Most importantly, I learned that storytelling is the bridge between ideas and people, and authentic connection is what makes a brand unforgettable.

What began as a simple campus position became the spark that shaped my vision for the future. It showed me that I want to continue building brands, crafting experiences, and telling stories that inspire. Managing our social media and leading recruitment taught me that creativity and strategy are inseparable, and that success comes from connection, collaboration, and thoughtful execution. Always remember, even a small task or idea can grow into something extraordinary when you approach it with care, vision, and passion.

From Sorority Posts to a Love for Creative Direction

“You are your mother’s daughter”