Social Media Design:
Gela Wesh
Gela Wesh LLC is a bold, sustainable women’s luxury fashion brand, featured at New York Fashion Week and seen on red carpets. We’re a small, passionate team creating standout pieces for modern women.
The Ask: interpret our brand’s vision through a brief Instagram-focused task including: Promotional Instagram Post, Story Advertisement, Instagram Feed Layout
1. Main Feed Post (The Big Announcement)
This task involves creating the core announcement post to anchor the campaign, utilizing the strongest, most polished editorial image that encapsulates the brand’s luxury aesthetic and tone. This post officially launches the collection and sets the aspirational mood for the entire season.
Caption: “A fusion of luxury and nature in every stitch. Step into a world where craftsmanship and rebellion come together - Gela Wesh Spring/Summer 2026 #GelaWesh #BoldCouture #SustainableLuxury #SS2026”
2. Instagram Story Post (The Teaser Engagement)
This task focuses on building anticipation immediately following the main post, using an interactive format that invites followers "behind the scenes" while maintaining a chic, stylized feel. The polaroid layout lends itself well to a classic, curated luxury presentation.
3. Feed Playout (The Cinematic Reveal)
This task outlines the overall strategy for how the content will be delivered on the GELA WESH main feed, using cinematic video content to drive excitement and maintain the brand’s high-production value. This video provides a deeper, emotional preview of the collection's key pieces.
Luxury Brand Communication
Developed copy and visuals that effectively capture a high-end, aspirational, and exclusive tone required for a couture fashion brand.
Visual Asset Management
Selected and strategically deployed different media types (editorial photos, polaroid grids, cinematic video) to achieve specific marketing goals at various stages of the campaign.
Cross-Platform Content Strategy
Created a sequential plan for launching content across both the Instagram feed and Stories, maximizing reach and engagement through varied formats.
Interactive Content Design
Proposed the use of interactive Story stickers (like polls and questions) to increase follower engagement and gather qualitative feedback on the new collection.